An insurance agency can also be known as an insurance brokerage or an independent agency. Agencies have a choice for which insurance carriers they would like to showcase and which private and business products they would like to offer. Insurance Agent is recruited by the agencies for the sales of their insurance schemes. Nowadays, Insurance agency marketing is becoming an important aspect for an agency to increase its customer base.
You can also read: How to become a insurance agent
Insurance Agency Marketing over the Internet
A strong Internet presence keeps your agency on top of mind when they look for insurance. Some online options are…
| Creation of an agency website | A well-designed website with an easy to remember URL is important to prospects finding you on the web. You should also consider offering to link your commercial clients’ websites to yours. The goodwill they feel may result in referrals. |
| Going mobile | Nowadays People use their smartphones for navigation most of their day. You should make your website mobile-friendly so it is always accessible. |
| Using social media | LinkedIn is particularly very useful for prospecting commercial clients. |
| Creating slide shares, podcasts, and webinars | You can also use these inexpensive online tools to educate your customers about the products you are offering. |
| Purchasing online advertisement | The web has plenty of ad space for advertisements. You can choose to sponsor a site, create a banner, or use a pay-per-click ad. But whatever you choose, don’t buy a pop-up ad. People hate them. |
| Email Newsletters | If you want to build loyalty, boost referrals, generate leads and cross-sell more an email newsletter to your clients is a fantastic tool. Just remember that people already get a lot of emails and don’t want you wasting their time unless you have to have something valuable to say. If you are not able to do it well use an email marketing service for an insurance agent to produce professional-looking newsletters and keep track of your results. |
| Facebook Advertising | Ever notice those sponsored stories in your Facebook newsfeed and wonder if they could work for your agency? If done correctly the answer is yes. You can get in front of thousands of people in your target market for a fraction of a newspaper or radio ad. If you’re interested in Facebook Ads but not sure how to get started, check out this online advertising service just for insurance agents. |
Also read: Buying insurance online or offline
Marketing through Increased Contact
Insurance agency marketing for an Independent insurance agent tries to make their customers come to them. The web has made it too easy to skip the friendly, neighborhood insurance advisor and simply choose a big name intermediary. On the other hand, people want to support a locally-owned business. They just need to know that there is an agency nearby.
Knowledge of your agency within your community can generate the name recognition and good opinion you need to attract more clients. Some ways you can try for promoting your agency are to:
Sponsor events:
Every company owner knows that sponsoring a team is a good way to put butts in the seats. The same implies to an independent agent. Hosting a charity event or back at-ball team. These kinds of community involvement let people know you are more than just a salesperson.
Entering a referral agreement:
A referral agreement is a mutually beneficial partnership between the agency and the members of your professional network where you will be sharing hot leads with each other. For example, you might share business leads with an accountant who in turn passes their restaurant clients on to you.
Go where your customers are:
If you wanted more clients, try to attract them and approach them. You have to find the clients and approach them.
Encourage give-and-take:
Charities know that if they give potential donors a gift they’ll be more likely to give them support. That’s why so many agencies send their address labels or pens with their request. You’ll do better if you connect your giveaway with your insurance product. You can try handing out smoke detector batteries or emergency contact magnets.
Door-to-door Relationship Building:
It’s not easy, but it might be one of the cheapest and most effective insurance marketing strategies. To be successful with face-to-face insurance marketing orient all conversations around how you can help the organization. Have a non-work conversation prepared, like for a local community event you are organizing and recruiting help for. Be respectful and try to make an impression without interfering or coming across as a typical salesperson. Get x-dates and follow up with the decision-makers before renewals. You will be surprised how much non-commercial insurance leads you to get.
TV Advertising:
If you get an opportunity for some cheap exposure it may be worthwhile. The best television marketing opportunities would be during programs specifically aimed at your target prospects while they are thinking about your services – like during a program about home improvement or cars.
Write in the Local Papers:
Writing content for the local paper can provide more visibility than standard advertising. Most papers right now are struggling for revenue and may allow your advertorial content. If you can, purchase a visible advertisement for your agency on the same page of the paper where your article appears.
Also read:Life insurence v/s Mutual Fund agents
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